Exciting news! Journee and HM won prestigious awards at the American Metaverse Awards! Journee was awarded: Top Partner for establishing early-stage presence in the Metaverse. While HMs virtual concert, BGYO Celestial Spaces, received: Top fashion, consumer, or brand initiative.

Check out the detailed exploration by Stephanie Hirschmiller, Forbes editor, about the collaboration of Journee with clinique. highlighting the innovative execution and the seamless blend of technology and beauty. Clinique virtual lab offers a unique shopping experience, and a step into the future of Immersive commerce.

Clinique has partnered with Journee to launch The Clinique Lab, a virtual retail beauty experience that offers a revolutionary way to shop. Customers can browse and purchase Cliniques products directly in the virtual shop, with exclusive offers and live chat support. Journee played a pivotal role in reinventing the lab and creating an immersive web environment that connects the virtual and real worlds. The experience is optimized for smartphones and tablets, and customers can access it from anywhere, at any time, without the need for a headset.

Journee appoints Muhammad Hamza as New Business Director in Dubai, driving new business strategy and leading regional growth in the Middle East and North Africa (MENA). With Dubai aiming to become one of the top 10 Metaverse economies globally and create more than 40,000 virtual jobs by 2030. Hamza is expected to support Journees MENA-based clients with unlocking the potential of the Metaverse.

Journee has opened its first-ever Metaverse hub in the United States, located at NeueHouse in Madison Square, New York City. This marks a significant milestone as the company will expand its business footprint in the US region while offering cutting-edge technology to businesses far and wide.

BMW Group impresses CES visitors with their new vision vehicle, the iVision Dee, and a creative immersive virtual space called Joytopia, featuring island-hopping through a Las Vegas-inspired environment. This marks BMWs second collaboration with Journee, highlighting their ongoing commitment to exploring the commercial potential of the virtual spaces. Visitors from around the world were able to experience the launch via their smartphone, tablet, or PC, demonstrating accessibility as a key advantage of leveraging the virtual space. The collaboration with Journee brings recognition of their success at the previous IAA Mobility International Motor Show, emphasizing the fusion of the virtual experience with genuine driving pleasure that is the future of BMW.

Linda Stannieder has been appointed as Journees new Chief Strategy Officer, bringing extensive experience in future technologies and branded environments space to the growing Metaverse company.