Showcasing the potential of digital fashion

In their recent article, the Vogue Business team reflected on their recent virtual atelier experience, which featured a hologram interview with designer Gary James McQueen and showcased seven 3D digital fashion pieces. Many of the items were accompanied by designer-narrated audio, which shed some light on the vision behind each piece.

“The second metaverse experience from Vogue Business, it invited Members to visit a virtual island, made in partnership with metaverse company Journee, which included multiple exhibits and features such as swimming, flying and chatting with other visitors. The experience displayed some of the most notable digital fashion pieces to date, shown three-dimensionally for the first time.”
- Vogue Business Team

First-ever fashion NFT sale paves way for fresh ecommerce paths

Also highlighted in the article was a world-first; the now-famous ‘Iridescence’ dress, by Fabricant, which was the first-ever recorded sale of a fashion NFT, auctioned for $9,500 in 2019. Displayed in 3D during the event, it threw down the gauntlet for new ways for brands to think about fashion consumption and innovation.

Read the full piece on Vogue Business here

View detail of the project here