Journee is proud to announce its victory in the AI, Metaverse & Virtual category at the prestigious 28th Annual Webby Awards, recognized as the "Internet’s highest honor" by The New York Times. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webby Awards celebrate the finest in Internet creativity and innovation. The IADAS panel, featuring luminaries like Marian Croak, VP of Engineering at Google; Questlove, DJ and Producer; and Quinta Brunson, Writer, Director, and Actor, selects winners who exemplify exceptional quality and innovation.

Award-Winning Innovation

Mstylelab, a Macy’s initiative powered by Journee’s metaverse infrastructure, has brilliantly merged 160 years of fashion heritage with cutting-edge virtual environment technology. This platform has transformed traditional retail by creating a dynamic space where users can connect, shop, and explore fashion’s future in a virtually crafted New York with a surreal twist. The experience includes interactive shopping through iframe integration, personalized digital fabrics, and customizable avatars provided by ReadyPlayerMe.

Driving Engagement and Redefining Retail

Mstylelab was designed to engage a new audience and reward Macy’s loyal customers. This platform is not just a digital storefront but a pioneering world of fashion, technology, and interaction, setting a new industry standard for immersive retail experiences.

The Future of Fashion and Technology

With unique features such as personalized t-shirt designs and showcasing Macy's iconic On 34th collection, mstylelab leverages immersive experiences as powerful tools for marketing, engagement, and enhancing customer loyalty. The platform is distinctly designed for future activations, including the upcoming Macy’s Thanksgiving Day Parade® metaverse experience, ensuring ongoing innovation and engagement.

Celebrating a New Era of Digital Excellence

Winning a Webby Award places Journee and Macy's at the forefront of Internet excellence, a distinction achieved by only the top 4% of all entries. With over 13,000 entries from more than 70 countries, this recognition is a testament to the outstanding creativity and innovation of the mstylelab experience.

Looking Ahead

As we celebrate this milestone, we remain committed to pushing the boundaries of what’s possible at the intersection of fashion and technology. The success of mstylelab is just the beginning of our journey to enhance our offerings and explore new ways to revolutionize the digital landscape.

Join us as we continue to innovate and lead in the immersive web, shaping the future of digital retail and beyond.

View full case study of Macy's mstylelab, contact us for more