Shiseido Skytopia

Innovation and imagination converged to redefine beauty education and engagement.

Shiseido,
2023

Shiseido Skytopia: Elevating Product Education to New Heights

Journee collaborated with the agency Chab for Shiseido to create an immersive experience that transcended geographical boundaries

In the pursuit of enhancing employee expertise and fostering a stronger connection within the beauty industry, Journee collaborated with the agency Chab for Shiseido to create an immersive metaverse experience that transcended geographical boundaries.The result was a captivating digital realm named "SHISEIDO SKYTOPIA," where innovation and imagination converged to redefine beauty education and engagement.

Brief

Shiseido, a renowned global leader in beauty, recognized the challenges of maintaining expert knowledge across their expansive brand portfolio.

Seeking a solution to upskill their staff, particularly in the travel retail sector, Shiseido envisioned an immersive online platform that could transform learning into an enjoyable, effective, and interactive journey.

The aim was to empower Beauty Consultants with the expertise to provide precise product recommendations, consequently boosting revenue opportunities.

Solution

Enter "SHISEIDO SKYTOPIA" – an explorative, interactive learning metaverse tailored for Shiseido's beauty professionals.

This digital landscape, divided into dedicated spaces for each brand, seamlessly combined visual learning, gamification, and downloadable resources.

The immersive environment allowed Beauty Consultants to attend live talks, view pre-recorded videos, interact with brand ambassadors, engage in competitive knowledge testing, and even experiment with product ingredient combinations. All of this was set against a backdrop of larger-than-life beauty products, rendered in exquisite high-definition detail.

Accessible via both browsers and mobile devices, "SHISEIDO SKYTOPIA" served as a dynamic platform for Shiseido's employees to deepen their understanding and connection to the company, breaking down traditional learning barriers through a visually captivating experience.

Global Awards

Shiseido Skytopia redefined beauty education and engagement

Shiseido Skytopia dominated the Campaign Asia-Pacific Marketing Awards Ceremony by taking home Gold, Silver, and Bronze across all categories, including Best Virtual Experience, Best Brand Experience B2B, and Best Immersive Experience. Read more

Additionally, Shiseido Skytopia received further acclaim at The Drum Awards for Marketing APAC 2024. Winning the prestigious metaverse category competing against top brands and agencies globally.