Leverage immersive web to take fashion to the next level. From virtual showrooms, virtual try-on hauls to in-experience shopping, create digital brand experience like no other.

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Immersive Fashion Experiences

Journee can handle the most complex digital textures and materials to bring any fashion brand into the immersive age

Fashion’s New Frontier: Transcending Beyond the Physical

Elevate your fashion brand to unprecedented heights by embracing immersive web experiences and virtual storefronts.

Empower your customers to express their distinct styles through customized avatars and invite them to discover your collections through captivating 3D worlds.

Unlock Fashion’s Potential

Position your brand at the forefront of fashion's transformation with immersive web technology.

  • 97%

    Less CO2 is produced by digital clothing items compared to physical clothing.

  • $6B

    Expected revenue generated from digital fashion by 2030.

  • 75%

    Of surveyed individuals said they would spend money on digital fashion in the coming years.

Top Impacts in Fashion

  • Increased Revenue

    Embrace the cutting-edge fusion of Direct-to-Avatar (D2A) and NFTs and amplify brand visibility while fostering customer connection.

  • Higher Margins

    Digital fashion collections and immersive shopping experiences save time, money and reduce return rates, helping to increase profit margins.

  • Accessibility

    Immersive worlds and web3 offer fashion brands and emerging designers a chance to showcase their work in virtual boutique stores and collaborate and generate revenue more easily.

  • Sustainability

    Digital fashion revolutionizes the industry by drastically reducing energy consumption and curbing return rates through engaging, immersive shopping experiences.

  • Engagement & Co-Creation

    Digital fashion unveils endless possibilities for collaborative creation between users and brands, fostering a dynamic, interactive relationship.

  • Curation

    Digital fashion enables a more curated approach by offering greater design variety through AI and personalized options.

From industry pioneers

  • “When self-expression exists beyond the physical realm, it allows us to transcend the boundaries and limitations of reality. We can explore new possibilities of who we might be.”

    Amber Jae Slooten

    The Fabricant, World’s First Digital Fashion House

  • "The metaverse presents an opportunity  to reduce waste, minimize impact, and  fundamentally reshape consumption  for a cleaner future."

    Anna Wintour

    Chief Content Officer at Condé Nast and Global Editorial Director of Vogue

  • "The events that seem to work the best are those that bring together a really interesting community of people. Allowing customers to come together ... works really well, especially if the founder is there."

    Sarah Willersdorf

    Global Head of Luxury, Boston Consulting Group

Fashion Use Cases
  • Interactive Experience

    Redefine the retail landscape by empowering customers to connect with products through entirely new interactive brand experiences.

  • Immersive Digital Stores

    The storefront of the future is virtual. Create digital stores that reflect your brand values while inviting customers to browse and purchase virtually.

  • Virtual Fashion Shows

    Fashion brands can host virtual shows, allowing consumers to experience collections in a 3D environment.

  • Digital Fashion

    With the help of 3D modelling software, fashion designers can create digital clothing that can be worn in across immersive experiences.

  • Customizable Avatars

    Empower customers to showcase their individuality and flair with unique avatars, embodying their style in the virtual realm.

  • Virtual Influencers

    Collaborate with a new generation of digital tastemakers to spotlight your brand’s collections and forge meaningful connections with new audiences.

Discover our work

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Reshape the Fashion Frontier

Position yourself at the forefront of the new fashion frontier. Request a demo to uncover how we’ve enabled brands to flourish through captivating online encounters.

Request a demo