Introducing Macy's Mstylelab: Where Heritage Meets Innovation

For over 160 years, Macy's has been a leading name in retail, always seeking ways to evolve and better serve its loyal customers. Recognizing the boundless potential of the digital landscape, Macy’s is taking the next step into the metaverse with Mstylelab, a new engagement platform that stays loyal to Macy’s history and mission while meeting a new audience in a new space.

From Brick-and-Mortar to the Metaverse: The Strategy

The world of retail is rapidly changing, with increasing demand for innovative, interactive, and immersive experiences. We teamed up with Macy's to transform how consumers interact with fashion brands, creating Mstylelab. Macy’s Mstylelab is Journee’s innovative solution to deliver a shopping experience that fuses Macy's 160-year legacy with future-forward technology, rewarding existing customers and reaching new ones.

A Virtual Wonderland: The Mstylelab Experience

Mstylelab transcends the typical e-commerce experience, presenting a fantastical digital world designed to captivate and engage. Utilizing our advanced metaverse infrastructure, JourneeX, Mstylelab invites users to immerse themselves in Macy's newest collection, On 34th, all while exploring a surreal slice of virtual New York – a city worthy of representing Macy’s first step into the future of the internet.

The platform's immersive features don't stop at sightseeing. Users can personalize their avatars through ReadyPlayerMe, create a personalized digital item, and even shop in-experience in real-time thanks to iframe integration. To top it all off, Mstylelab will soon feature Augmented Reality powered virtual try-ons, offering a new layer of interactivity and personalization.

Looking ahead, Mstylelab is set to become a staple in Macy's digital strategy, with future activations already planned, including a unique Macy’s Thanksgiving Day Parade® metaverse experience.

More Than a Launch: A Transformation

Since its inception, Mstylelab has demonstrated not only the power of innovation but also the potential for long-term transformation in retail. This collaborative effort between Journee and Macy's is more than just a successful pilot; it's a vision of what the future of digital retail can be—interactive, personalized, and rewarding for loyal customers.

As Mstylelab continues to unfold, it promises to disrupt traditional retail norms and set new standards for customer engagement, proving once again that the digital space is ripe with opportunities for those bold enough to seize them.

Reach new audiences, improve customer loyalty, and improve user retention with JourneeX.

Contact us today.