Vogue Business Atelier with Epic Games

Vogue Business Atelier is unveiling the future of global digital Fashion in the metaverse

Vogue Business,
2022

Showcasing the state of global digital fashion in the immersive virtual experience

The fashion industry is embracing the future with digital fashion, incorporating virtual dressing rooms, gamification, and innovative design.

Vogue Business has curated a lineup of influential designers who are presenting 3D pieces for the first time on the Journee platform. All while navigating the ethical considerations and need for user-centered experiences. As technology continues to progress, the possibilities for digital fashion are limitless.

Brief

Exploring the Horizons of Digital Fashion with Vogue Business

Journee Created a digital event together with Epic Games. an exclusive experience for Vogue Business members only, who can exclusively explore the process of creating, wearing and selling digital fashion.

This experience is specially created to demonstrate the potential of fashion in virtual worlds.

Solution

The Vogue Business Atelier is where fashion meets technology.

With 7 larger-that-life, high-fidelity garments that the intricate possibilities of digital design. Many exhibits are narrated by the designers themself through spatial audio showers.

This unique virtual space is where visitors can experience a curated presentation of three-dimensional digital fashion, learn directly from leading digital designers and network with other members throughout the latest iteration of the immersive world, hosted on Journee.

Success

In addition to the PR effects, this experience gained 2200+ visitors, from all around the world visited and average length of stay in the environment was 21 minutes.

2200+

Visitors during campaign time
21

Minutes average visit duration

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What they say about us

A key tenet of journalism is to show, not tell. The goal of this experience is to showcase the potential for beauty and fidelity within virtual worlds and digital clothing for an audience of executives across fashion, beauty and technology. If you saw the highlights from the last time, you’ll know that this doesn’t look like a childhood video game, and it’s definitely not your standard business conference. This time, it’s even better.

Maghan McDowell

Senior Innovation Editor, Vogue Business
For us at Journee, Fashion is one of the key industries that we are enabling to enter the Metaverse. Therefore we’re very proud to host the Vogue Business Metaverse Atelier with Epic Games. With this experience we set a new standard on how to make virtual fashion accessible in the Metaverse. Pushing the boundaries of creativity and tech for leading brands like Vogue Business is at the core of our values at Journee.

Thomas Johann Lorenz

Co-Founder & CEO Journee
We are pleased that by working with Vogue Business, we can provide a stage in the Metaverse to the pioneers of digital fashion.

Christian Mio Loclair

Co-Founder and CEO of Journee