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#WhoWeAre: a campaign for people and their stories
The EU is stepping up to help close the global investment gap with their latest initiative: Global Gateway
This contribution is fully in line with the G7's commitment to creating a transparent and ethically responsible partnership to address global infrastructure needs. Not only does Global Gateway align with the United Nations 2030 Agenda and Sustainable Development Goals, but it also fully supports the Paris Climate Agreement.
With a focus on sustainable, high-quality projects that cater to the needs of partner countries, Global Gateway ensures long-term benefits for local communities.
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Brief
The Global Gateway is an initiative by the EU that aims to uplift and improve digital, education and healthcare systems worldwide.
With sustainability and reliability at its core, this project aims to create stronger connections between people and our planet. By tackling pressing global issues such as climate change, better health systems and global competitiveness, the Global Gateway is making an impactful difference. It's an extraordinary effort to create a better future for all.
Solution
It’s all about storytelling!
With the #WhoWeAre campaign, the EU is now able to share the results of successful cooperation with its partner countries. In the Metaverse space developed by Journee, 4 heroes from 4 different countries around the world show the positive influence of the EU initiative on their communities.
Think globally, act locally!
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Success
The EU's Global Gateway #WhoWeAre campaign celebrated successful cooperation and infrastructure building with partner countries.
The campaign garnered impressive engagement, with an average user duration of 6.53 minutes and a total of 78,627 users and 151,186 views.
- 6.53Minutes average visit duration
- 78,627Users
- 151,186Views