Key Features of AIM in the Discover Solution

Endless Worlds
AIM takes vehicle exploration beyond a single static moment, offering endless environments where customers can experience their dream car in action. Whether it’s set in urban spaces, scenic landscapes, or campaign-linked environments, customers can explore the vehicle under varying conditions. Users can seamlessly switch between these different environments, customizing the surroundings, weather, and even the time of day to visualize how their car would look in various scenarios. With natural movement such as wind, moving clouds, and dynamic lighting, the car comes to life, giving customers an even more realistic view.

Weather and Time Settings
To make the experience even more immersive, AIM offers dynamic weather and time settings, allowing customers to see how the car looks in different conditions. With just a few clicks, users can switch from a peaceful golden hour to the heart of a storm. This feature helps customers visualize how their vehicle will perform and look in real-world scenarios, enhancing the configurator experience and building emotional confidence in their purchase decision.

Holographic and Virtual Brand Ambassadors
Brand ambassadors are a key part of any premium product experience, and AIM integrates them into the configurator environment. Using holographic or virtual avatars, automotive brands can bring spokespeople and ambassadors directly into the experience. These virtual guides can highlight key features or suggest different configurations, helping customers feel more connected to the brand. This personal touch enhances social proof and drives increased engagement.

Interactive AI Hosts
AIM enhances customer interaction with Smart AI avatars (based on GPT or other LLMs) that serve as virtual assistants throughout the customization journey. These AI hosts can provide real-time assistance, offering suggestions and guiding customers as they explore different features and configurations. From explaining unique vehicle details to recommending configurations based on preferences, these AI-driven interactions ensure a seamless and informed customer experience, further boosting confidence and trust in their decisions.

Snackable Social Media Content
AIM makes it easy for customers to share their journey with others. With a simple push of a button, users can generate a compilation video of their customized car in action, with cutscenes showcasing different angles, environments, and features. Customers can personalize these videos with their own text and share them directly on social media platforms. This feature boosts social proof and allows the customer’s experience to become a viral, shareable moment, increasing both engagement and sign-ups across social and messaging apps.

Interactive Product Tours and Customization
AIM includes guided product tours where customers can explore the vehicle’s features through interactive prompts or AI-driven guides. These tours can showcase the benefits of different configurations, helping customers make informed decisions. The experience is highly personalized, with real-time customization options for exterior colors, wheels, interior materials, and additional features, making the exploration process deeply engaging and emotionally resonant.

Dynamic Movement and Sounds
By incorporating natural movement and ambient sounds, AIM creates a fully immersive environment where customers can visualize the car in a lifelike setting. Whether it's the sound of an engine roaring, the wind blowing, or birds chirping in the background, these small touches help make the experience feel as real as possible, further enhancing the emotional connection customers feel with the vehicle.

Use Cases

The Discover solution within AIM plays a crucial role in marketing and pre-sales, making it ideal for automotive brands looking to capture customer interest and foster emotional engagement from the outset of their journey. Here are a few ways this solution enhances the pre-sales experience:

Virtual Showrooms
As automotive customers shift towards online exploration and purchasing, AIM enables brands to create virtual showrooms that replicate the in-person experience. In these virtual spaces, customers can explore different car models, customize their features in real time, and experience the cars within dynamic, lifelike environments. This approach not only increases engagement but also helps boost conversion rates by building confidence through immersive product visualization.

Immersive Exploration in Dynamic Environments
AIM allows customers to explore their dream car through various environments, from urban streets to scenic landscapes. These immersive worlds, combined with dynamic weather and time settings, help customers visualize how the car fits into their lifestyle, increasing engagement time and building confidence. By showing natural movement like wind, clouds, and skies, along with different environmental sounds, AIM creates a realistic and engaging atmosphere.

Interactive Dealership Experiences
At physical dealerships, AIM can be integrated into large screens or interactive kiosks, giving customers the freedom to explore and customize vehicles digitally before experiencing them in person. The dynamic, real-time customization and 3D visualization features allow potential buyers to see their dream car in various settings, increasing their likelihood of conversion.

Digital Marketing Campaigns
Automotive brands can use AIM as part of their digital marketing efforts, offering customers immersive experiences directly from social media or websites. With seamless cloud streaming, users can explore and customize vehicles without needing any downloads, making the experience accessible and easy to share, which helps boost sign-ups and overall campaign performance.

Event and Trade Show Activations
AIM is perfect for live events and trade shows, where brands can create captivating interactive experiences. Using large touch screens or AR devices, attendees can explore vehicles in stunning detail, share their customized designs on social media, or interact with virtual brand ambassadors. These activations drive excitement and engagement, ensuring a memorable brand experience.

Powered by JourneeX: Core Technology of AIM

AIM leverages JourneeX’s industry-leading AI Cloud Streaming technology to deliver premium, high-quality experiences across all devices with 60 frames per second and under 80ms latency for a truly seamless interaction. Visitors experience dynamic, immersive visuals without any lag, ensuring smooth access across corporate or personal networks. JourneeX also supports responsive design, meaning AIM can be accessed from desktops, tablets, smartphones, Apple Vision Pro, and even within in-app social media platforms without any compromise on quality.

Moreover, JourneeX’s GDPR-compliant framework ensures data privacy and security for every customer, while visitor insights and analytics provide automotive brands with a comprehensive understanding of customer behavior. Due to its browser-based nature, AIM can be easily incorporated into existing websites or be fully integrated into brands' ecosystems, allowing seamless social media sharing and iFrame compatibility.

For more insights into JourneeX’s capabilities, explore our core technology here.

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