As the digital landscape evolves, customer experiences are shifting from isolated interactions to dynamic, collaborative journeys.

AIM, the Automotive Immersive Module by Journee, enhances the traditionally solitary process of car configuration by transforming it into a social, shareable experience. Through real-time interaction, automotive brands can now involve friends, family, and even dealerships in the configuration process. This shift allows for shared decision-making, increasing customer confidence, engagement, and ultimately, conversion rates.

How AIM Transforms Car Configuring into an Interactive Social and Collaborative Experience

AIM revolutionizes the traditional automotive configurator by enabling collaborative exploration and interaction as part of its Connect pillar. Whether customers are sharing their configuration process with loved ones or interacting with brand representatives, AIM’s Connect features provide a platform for real-time, social engagement during the vehicle customization journey. It’s no longer a solitary task; it becomes a fun and interactive experience. Powered by Journee’s AI cloud streaming technology, JourneeX, AIM ensures seamless, high-quality social interactions without the need for downloads or expensive hardware.

Key Features of AIM in the Connect Solution

• Collaborative Car Configuration
  Customers can invite others—family, friends, or even whole crowds—into the vehicle customization process. This shared experience allows for real-time customization and feedback, helping to make decisions with greater confidence, increasing emotional connection with the vehicle.

• Real-Time Communication
  AIM provides real-time text, voice, or video chat, allowing for instant discussion while configuring the vehicle together. Whether consulting with family or a dealership, this interactive dialogue increases customer satisfaction and conversion.

• Dealership Integration
  Dealers can join the customization process, providing expert guidance on configuration choices and additional services such as aftercare and maintenance. This ensures customers get the information they need, boosting the likelihood of conversion.

• AI-enabled Brand ambassador
  AIM integrates with AI-powered avatars that provide real-time assistance. These avatars offer guidance, answer questions, and suggest customizations based on customer preferences, ensuring a personalized and efficient experience.

• Shareable Social Media Content
  AIM allows customers to easily share their car configurations on social platforms. Whether it’s a video of their configured car or an image gallery shared on Facebook, this amplifies organic social engagement and provides valuable social proof.

• Enterprise and Fleet Management Collaboration
  AIM facilitates large-scale collaborations, particularly for businesses and fleet managers. Brands can present a range of vehicle options, offer product training, and make company-wide decisions with ease.

Use Cases

• Family Car Buying Decisions
  Families can collaborate on car configuration, building confidence and ensuring that everyone’s preferences are considered. This makes car-buying a more collaborative and emotional experience.

• Peer Collaboration for High-Value Purchases
  Customers buying luxury vehicles can invite trusted advisors or partners to help make informed decisions, increasing social proof and likelihood of purchase.

• Dealership Consultations
  Customers can involve dealerships directly in the process for expert advice on configurations and additional services, increasing conversion rates and satisfaction.

• PR Events with Influencers
  Brands can host live PR events where influencers or celebrities configure cars in real-time, creating interactive, shareable moments that amplify brand visibility.

Powered by JourneeX: Core Technology of AIM